Renowned critic and always MIT linguist Noam Chomsky, one of the classic voices of intellectual dissent in the last decade, has compiled a list of the ten most common and effective strategies resorted to by the agendas “hidden” to establish a manipulation of the population through the media.
Historically the media have proven highly efficient to mold public opinion.
Thanks to the media paraphernalia and propaganda have been created or destroyed social movements, justified wars, tempered financial crises, spurred on some other ideological currents and even given the phenomenon of media as producers of reality within the collective psyche.
But how to detect the most common strategies for understanding these psychosocial tools in which, surely, we participate?
Fortunately Chomsky has been given the task of synthesizing and exposing these practices, some more obvious and more sophisticated, but apparently all equally effective and, from a certain point of view, demeaning.
Encourage stupidity, promote a sense of guilt, promote distraction, or construct artificial problems and then magically, solve them, are just some of these tactics.
1. The strategy of distraction
The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information.
Distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of science, economics, psychology, neurobiology, and cybernetics.
“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals.”(quote from text Silent Weapons for Quiet War)
2. Create problems, then offer solutions
This method is also called “problem -reaction- solution.”
It creates a problem, a “situation” referred to causes some reaction in the audience, so this is the principle of the steps that you want to accept.
For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant’s security laws and policies to the detriment of freedom.
Or create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services.
3. The gradual strategy
Acceptance to an unacceptable degree, just apply it gradually, dropper, for consecutive years.
That is how radically new socioeconomic conditions (neoliberalism) were imposed during the 1980s and 1990s:
- the minimal state
- massive unemployment
- do not guarantee a decent income,
…so many changes that have brought about a revolution if they had been applied once.
4. The strategy of deferring
Another way to accept an unpopular decision is to present it as “painful and necessary”, gaining public acceptance, at the time for future application.
It is easier to accept a future sacrifice of immediate slaughter.
- First, because the effort is not used immediately
- Then, because the public, the masses, is always the tendency to expect naively that “everything will be better tomorrow” and that the sacrifice required may be avoided
This gives the public more time to get used to the idea of change and accept it with resignation when the time comes.
5. Go to public as a little child
Most of the advertising to the general public uses speech, argument, people, and particularly children’s intonation, often close to the weakness as if the viewer were a little child or a mentally deficient.
Nitrogen policy is not about nature, it’s about the farmers’ land. The cabinet has committed itself to an international Agenda 2030 and executing this requires lots and lots of land. To reach so-called climate goals, thousands of mega wind turbines need to be built by 2030. They also want to build 1 million residences by 2030, for people who are not even in the Netherlands yet. The land is needed for this…. The state does not have it, but the farmers do. Two-thirds of the land in the Netherlands is used by the agricultural sector—land that the cabinet has set its sights on.
The harder one tries to deceive the viewer’s look, the more it tends to adopt a tone infantilizing.
“If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger.”(see Silent Weapons for Quiet War)
6. Use the emotional side more than the reflection
Making use of the emotional aspect is a classic technique for causing a short circuit in rational analysis, and finally to the critical sense of the individual.
Furthermore, the use of an emotional register to open the door to the unconscious for implantation or grafting ideas, desires, fears and anxieties, compulsions, or induce behaviors…
7. Keep the public in ignorance and mediocrity
Making the public incapable of understanding the technologies and methods used to control and enslavement.
- “The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes is and remains impossible to attain for the lower classes
8. To encourage the public to be complacent with mediocrity
Promote the public to believe that the fact is fashionable to be stupid, vulgar, and uneducated…
9. Self-blame Strengthen
To let individuals blame for their misfortune, because of the failure of their intelligence, their abilities, or their efforts.
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So, instead of rebelling against the economic system, the individual auto-devaluate and guilts himself, which creates a depression, one of whose effects is to inhibit its action. And, without action, there is no revolution!
10. Getting to know the individuals better than they know themselves
Over the past 50 years, advances in accelerated science have generated a growing gap between public knowledge and those owned and operated by dominant elites.
Thanks to biology, neurobiology, and applied psychology, the “system” has enjoyed a sophisticated understanding of human beings, both physically and psychologically.
The system has gotten better acquainted with the common man more than he knows himself.
This means that, in most cases, the system exerts greater control and great power over individuals, greater than that of individuals about themselves.